As part of Art on Site during construction work on the MuseumsQuartier on the former grounds of Vienna Fairgrounds, artist Heimo Zobering was invited to develop an artistic rededication of the 14-meter fairgrounds advertising tower. He created a cover-all from truck tarpaulin, which was then drawn over the tower. Front and back faces were printed with a red/greed checkered pattern, while the narrow sides showed the "MuseumsQuartier" logo.