Colour, form and lettering turned a grey wall in the aspern lake park, reduced to its limiting function, into a real eye-catcher and place to stay. BEAUTIFICATION is a cooperation project between KÖR and Wien 3420, in which Stefan Sagmeister has created a work in his typical mixture of visual language and typography that can and will be perceived on various levels. Already during the implementation - for which the Designagentur B-98 was responsible - the intervention provided the location with a completely new quality of stay and advanced in a very short time to a lively meeting place in public space and a popular photo motif.

Quotes on the wall:

"We’re taught to try to be these unique stars that shine bright like fire but we’re mostly all just the same strange mass of water. Our brain and heart are composed of 73% water, and the lungs are about 83% water. The skin contains 64% water, muscles and kidneys are 79% water, and even the bones are pretty watery at 31%. A human will only last about three days without water. So maybe I'll slow down with the fire and drink more water."

"When I was younger I thought life would look like this: one long journey sailing in an upward forward motion. Life turned out a lot more like this: a windy river with lots of storms and ups and downs and moments when I really wanted to drown, sometimes I’d float, sometimes I’d sail high, my head stuck in the sky, but like a wave those moments always came crashing down and I eventually learned to stay calm because the twists and turns eventually do settle down."

"That spiraling feeling at night where you don’t understand what you’re feeling like you’ve been dropped in the middle of the ocean with no land in sight and murky waters and the only way out is to drown and then you wake up and everything feels okay again for a bit, like you’re floating on a big yellow banana boat in the Caribbean waters."

"I was looking at this perfectly shaped single droplet of water reflecting the light and dripping slowly down my ice cold glass. Soon it will hit the table and splatter into a smallish pool at which time I’ll wipe it up with my extra absorbent napkin and put it in the trash next to the banana peels and apple pits and dog shit."